lucia rodriguez
Marketing & Communications Executive | Practitioner-Educator | Strategic Advisor
Helping organizations, students, and professionals move from tactic-first marketing to strategy-first, human-centered marketing that connects customer insight, digital innovation, AI, creativity, culture, and real business growth.
01. ABOUT LUCIA
With more than 25 years across marketing, communications, consulting, and education, I translate complex business and audience challenges into clear, human-centered strategies for growth.
MY APPROACH IS ROOTED IN CUSTOMER INSIGHT, EMPATHY, STRATEGIC CLARITY, AND PRACTICAL EXECUTION.
I bring together corporate experience, classroom practice, consulting, and community leadership to help organizations, students, and professionals connect strategy with action. My work spans marketing strategy, strategic communications, digital media, AI applications in marketing, multicultural and global audiences, and growth grounded in human insight, creativity, culture, and real business outcomes.
02. EXPERTISE
How I Help
Teaching & Professional Learning
I design applied learning experiences for students and professionals, connecting marketing strategy, communication, digital media, and career readiness with real-world practice.
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Marketing Strategy & Communications
I help organizations clarify positioning, messaging, audiences, content, channels, and growth priorities so marketing activity connects to real business goals.
AI & Human-Centered Marketing
I help teams explore practical AI and digital tools while keeping customer insight, creativity, culture, ethics, and human judgment at the center.
Multicultural & Global Audience Strategy
I bring a multicultural and international lens to audience strategy, helping organizations understand people, culture, language, behavior, and context in ways that support relevance and growth.
03. WORK
Where I’ve Worked, Taught & Served
A cross-sector career across higher education, executive education, corporate marketing, consulting, media, telecommunications, financial services, and community leadership.
Teaching & Executive Education
Boston University | Simmons University | Global Alumni / University of Chicago Booth Executive Education
My teaching and executive education work spans undergraduate, graduate, pre-college, and professional learning environments, with experience across digital marketing strategy, advertising management, design and new media, mass communication, digital cultures and social media, pricing strategy, and Studio 5, a student-led communications agency focused on real client projects.
Corporate, Consulting & Media Experience
Comcast NBCUniversal / Xfinity | HOTWIRE JPMorgan Chase | SSG | Claxson / Cisneros TV | Starz Encore | MediaOne / AT&T Broadband | ARS Publicidad
My experience includes marketing and communications leadership across corporate, consulting, media, telecommunications, financial services, and nonprofit environments, with work spanning customer growth, product launches, brand visibility, audience strategy, integrated marketing communications, digital engagement, sales effectiveness, and customer experience.
Advisory, Leadership & Service
7circles | boston university alumni council | hispanic unity | namic | ana | the vmt | wict
Through 7Circles, I advise organizations, entrepreneurs, and small businesses on marketing strategy, positioning, communications, audience engagement, digital presence, and strategy-first marketing planning. I also bring my experience into advisory, mentoring, board, jury, and volunteer leadership roles that support nonprofit organizations, professional and industry communities, students, emerging professionals, and local communities.
04. SELECTED RESULTS
Comcast / Xfinity Growth & Marketing Impact
Representative results from marketing communications, product launches, customer acquisition and retention, sales effectiveness, and audience strategy initiatives across regional, divisional, and national teams. Work included integrated campaigns, offer strategy, customer segmentation, bilingual/bicultural customer experience, sales enablement, and digital optimization for Xfinity products and growth initiatives.
+25% Digital Connects
Increased digital connects year over year through digital channel optimization, bilingual/bicultural shopping experience improvements, testing, targeting, and offer strategy.
+50% Call Volume
Supported increased sales call volume and stronger conversion through Multilatino package strategy, offer planning, sales enablement, and marketing communications.
-10% Customer Churn
Reduced Hispanic customer churn through research-informed retention strategy, longer-term offer planning, customer insight, and data-driven marketing execution.
+20%-25% Response Rates
Improved direct marketing response rates through segmentation, propensity modeling, test-and-learn programs, and campaign optimization.
+10%-20% Market Penetration
Contributed to sustained market penetration growth through product strategy, acquisition planning, retention programs, and customer-focused marketing execution.
+60% Participation Rate
Supported significant improvement in inbound sales participation and key sales metrics through targeted efforts, training, incentives, and sales communications.
05. CONTACT
Let's Explore How We Can Work Together.
I’m open to meaningful conversations around marketing and communications leadership, teaching, workshops, speaking, consulting, advisory work, and human-centered marketing in the age of AI.
Wether you are looking for a strategic partner or a thoughful collaborator, I'd be happy to hear from you.
For inquiries, please contact me directly.